Smart North is a Minnesota based, 501 C(3) organization with a mission to promote digital equity and improve the quality of life in the state. Simultaneously opening a Tech Hub in South Minneapolis and my hometown of Deer River, Minnesota, the team reached out for a local artist to design their branding. Working with the Smart North board of directors, art contractors, and staff from both hubs, we chose to go in a fun typography direction using gradients or oranges and blues that look techy, modern, and would be appealing to youth while pulling in the shape of Minnesota to call back to the Smart North brand.
Learn more about Smart North and their work on their website
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